Wide Margins, LLC, is the name of my coaching and consulting firm.
Everyone asks me, what does Wide Margins mean? Well, there are the obvious things—more profitability, more time, more space around the content of one’s life. But, mostly, I was inspired by this quote from Paul Hawken in his book, Growing a Business:
Imagine an ecosystem instead of an economy. Where two ecosystems meet, say the forest and the plains, is a small strip of terrain that conforms strictly to neither system, either in plant or animal life. This margin, an ecotone, as it is called, contains marginal, or “edge” species that cannot survive on either side, species of questionable “value.” They don’t feed the grazing ruminants nor decay into humus on the forest floor. They live, as it were, at the grace of the two larger ecosystems.
But should one of the ecosystems change suddenly, devastated by disease, perhaps, or by some rapid change in climate, these edge species will provide the means by which the environment will establish a new equilibrium.
This is a simplification of a long process, but the point cannot be put too simply: change, meaningful change, almost always comes from the edge, the margins.
I believe we are living in an ecotone time, an in-between period of intense economic, political, and societal evolution. And that some business ‘species’ will survive while others die.
I believe that those that will adapt successfully into the future will be of a special sort, organizations more adept at managing volatile, uncertain, ambiguous, and complex (VUCA) environments not only because their leaders are excellent strategic thinkers but also because these leaders take the human side of the equation—including the human soul—into account. They understand that they are part of a living system embedded in an even larger living system, and that life is a gift, not a guarantee.
My desire is to equip leaders, organizations, and motivated individuals to become these “edge species”—more flexible, more prepared, more open, and more human—so they can evolve amidst the rapid changes that are inevitably to come, and thus “provide the means by which the environment will establish a new equilibrium.”
Welcome to Ecotone Leadership.
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